parachute New York
A third location for the Venice Beach based luxury linens brand, this store is located in a historic building in SoHo, Manhattan. The palette is soft and welcoming, reflective of the brand’s product offering. A giant cozy built-in sofa upholstered in a variety of Parachute linens allows customers to get a close-up feeling for the fabrics and a beautiful sink provides the perfect place to try out the towels.
Photos by Nicole Franzen and Matthew Williams